The name Maasai is synonymous with the ethnic group of East Africa, renowned for their pastoralist lifestyle, distinctive customs and age-set social system. One of the factors that has made them famous across Africa and beyond is their ability to create colourful sandals and outfits using simple, locally sourced materials. In Mzuzu City, for example, visitors are increasingly encountering Maasai artisans showcasing vibrant traditional crafts along the city’s bustling streets.
Among them is 45-year-old Tanzanian Jugeni Merele, who has gained local recognition for his handcrafted, colourful beaded sandals, necklaces and belts. Merele’s work has evolved from simple street-side craft to a fashionable staple, with many residents now choosing his designs for high-profile events such as wedding parties. “I didn’t expect Malawians to embrace my work so warmly.
The demand has been overwhelming and the business is quite profitable,” he said in an interview with Weekend Nation. His most sought-after product, known as Dawa Ya Nguvu, is marketed as a natural enhancement for sexual health. “Traditional medicine is my core profession,” Merele explained.
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He added: “The feedback from my clients regarding arousal and stamina has been very positive. I offer specific mixtures for various needs, including endurance and vitality.” His expertise also extends to bespoke garment decoration. He enhances pre-owned clothing with intricate beadwork to suit specific social roles or special occasions.
“Beadwork is more than just decoration; it’s an identity. “I create headgear for beauty queens and traditional rings, all using locally sourced raw materials,” he added.
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