iCAUR: A mobility brand making inroads into the SA market

iCAUR recently launched the V23 and 03T vehicles. It’s an eye-catching vehicle and from early indications, both vehicles certainly look to be a disruptor with South Africans looking for a cheaper alternative of similar legacy brand vehicles. Naresh Maharaj caught up with Hans Greyling, general manager of iCAUR SA, and posed a few questions about the brand and the vehicles.

Naresh Maharaj (NM): The brand has been around since the Festival of Motoring last year. Hans Greyling (HG): Naresh, the brand has been received with unbelievable excitement. The build up to the launch translated into dealer launch events, so iCAUR has been involved in continuous customer’s events since the official launch.

NM: What has the response been like in terms of enquiries, test drives, orders, and sales interest? HG: During the initial phase, we had in excess of 4 000 clients signing up for more information on the brand. Before launch, dealers had received in excess of 200 deposits paid by customers, without seeing the vehicles and that says a lot for us.

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Since launch, our dealers have reported very high levels of test drives especially on weekends, and at the moment potential customers have an expected waiting time of three to four weeks for stock to arrive. Again, we are really pleased as to how well the brancd and the vehicles have been received by the consumer. NM: What kind of feedback have you received from the buying public since launch, particularly around the design, pricing, technology, and electric powertrains?

HG: The design language in Icaur is unique to any brands in the industry, and that is the most appealing feature of iCAUR. In addition to that, the feedback on the pricing has been very positive, especially if you compare the price point to the specifications and the build quality of iCAUR. NM: How do you see iCAUR positioning itself in the SA market, especially as a new entrant in the EV and lifestyle vehicle space?

HG: We see iCAUR as the leader in the NEV space for SA. The unique styling and price points sets it apart from any other NEV brands in the country. Our aim is to dominate the in the price points iCAUR competes in and this will be backed by the dealer expansion plan, and additional models being planned for next year.

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