A new chapter for the Hilux begins with R10,4 billion investment by Toyota SA Motors

Toyota South Africa Motors (TSAM) marked a major milestone in South Africa’s industrial and manufacturing journey with the ceremonial line-off of the ninth-generation Hilux at its Prospecton manufacturing plant in Durban. Held under the theme “Strengthening Roots, Accelerating the Future,” the event was supported by President Cyril Ramaphosa, Minister of Trade, Industry and Competition Parks Tau, ambassador of Japan to South Africa Fumio Shimizu, senior government representatives, business leaders and executives from Toyota Motor Corporation, underscoring the strategic importance of the automotive sector to South Africa’s economy. The launch of the ninth-generation Hilux is underpinned by a R10,4 billion investment, making it the largest single product investment in the history of Toyota South Africa Motors.

The investment reinforces Toyota’s long-term commitment to South Africa as a globally competitive automotive manufacturing hub. Additionally, it bolsters the country’s position within Toyota’s international production network. Hilux heritage in SAFor more than five decades, Hilux has been a cornerstone of South African manufacturing excellence.

Since production began in Prospecton 56 years ago, more than 2,9 million Hilux vehicles have been produced, with exports reaching 74 international markets across Africa and Europe. Today, Hilux supports an extensive industrial ecosystem, including 101 Tier One suppliers, an annual supplier spend exceeding R15 billion, nearly 27 000 jobs across the supplier network and more than 4 300 direct Hilux employees at the Prospecton plant. Leading the chargeSpeaking at the ceremony, president and CEO of Toyota South Africa Motors Andrew Kirby said: “The ninth-generation Hilux is not simply the next Hilux.

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It is the next chapter in South African manufacturing. Every new generation presents an opportunity to elevate our technology, strengthen our supplier base, deepen localisation, develop our people and improve the competitiveness of our operations. The R10,4 billion investment reflects Toyota’s enduring confidence in South Africa, its people and its manufacturing future.

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