And it’s not just wigs. Skin lightening is back in the group chats under softer names like “glow” and “brightening.” Veneers and contouring have basically become baseline expectations rather than glow-up extras. And somewhere in between, brands have figured out that if you call any of this self-care or body positivity, people feel good about buying it – even when what they’re buying is a fix for a problem the industry helped convince them they had.
So, today we’re asking: where’s the line between glow-up and harm, who’s cashing in, and what does it actually cost – financially, physically, and mentally – to chase the baddie standard in SA? Dermatologist and Dr Avela Mayekiso visits ‘The Lifestyle Scene’ podcast to talk to host Kaunda Selisho about the line between glow-up and harm, who’s cashing in, and what it actually costs to chase the “baddie” standard. Part 2 of this episode will feature rapper, baddie and general creative, Money Badoo. The Lifestyle Scene Podcast Host: Kaunda SelishoPodcast Producer: Kaunda SelishoDirector, Editor, Engineer: Shaun HollandProduction Assistant, Second Camera: Caslian Scott
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