Critics and fans welcomed South Korea’s first major Grammy win for the song “Golden”, from the hit animated film “KPop Demon Hunters”, describing it on Monday as a breakthrough for the genre. K-pop megagroup BTS, for example, has been nominated multiple times in different categories since 2021 but has yet to be recognised at the music industry’s biggest night. One YouTube commentator, who uses the handle striderz1971, noted that neither BTS nor Blackpink had been able to score a Grammy and said that “a path had now been forced open”.
“With that barrier now breached, K-pop artists may finally begin to receive the recognition they deserve,” they said. South Korea’s President Lee Jae Myung praised the win, hailing it as opening a “new chapter in K-pop history”. “The Grammys have traditionally placed strong emphasis on musical quality — an area in which K-pop is not widely recognised,” he said.
“They are also known for avoiding heavily produced music, which is often the case with K-pop artists,” Kim said. “Golden” was also nominated for Song of the Year alongside “APT.”, sung by K-pop idol Rose and Bruno Mars in a high-octane opening to the ceremony.
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