From record-breaking streaming numbers to standout moments on screen and on stage, Zee Nxumalo made headlines throughout the year. Zee closed the year as the most streamed female artist in the country, ending a four-year run at the top by Taylor Swift on local streaming platforms. The milestone cemented her position not just as a fan favourite but also as a dominant commercial force.
Released in 2024,Ngisakuthandatook on a second life in 2025, surpassing 100-million streams across all digital platforms. Few songs enjoy that sort of longevity, and even fewer grow in cultural relevance with time. Zee expanded her artistry beyond music withNgisakuthanda: The Short Film, which has amassed more than 600,000 views on YouTube.
The project marked a bold creative pivot, positioning her as a storyteller and actress capable of translating emotion across mediums. Mammabecame a standout TikTok sound, while its music video topped TV music charts, reinforcing Zee’s ability to consistently create moments that move seamlessly between digital culture and traditional media. In 2025, Zee fronted campaigns for Puma South Africa, KFC Streetwise Loaded, and Brutal Fruit Spritzer’s The Pink Table, while also hosting theNickelodeon Kids’ Choice Awards Pre-Show.
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Her brand presence reflected mass appeal and cultural credibility. Zee was honoured with the Glamour Women of the Year: Editors Award and named Basadi in Music Artist of the Year, recognition that spoke to her artistic excellence and her impact as a young woman shaping the future of the industry. Zee’s merchandise drop with The Fix sold out, proving her influence extends beyond music into fashion and consumer culture and laying the groundwork for more ambitious merchandise expansions ahead.
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