The Zimbabwe International Trade Fair (ZITF) has generated over US$600 million worth of business transactions, confirmed orders and investment leads, Industry and Commerce Minister Nqobizitha Mangaliso Ndhlovu has said. Speaking during a post-event briefing of the 66th edition of ZITF, Ndhlovu said the 2026 edition, held from April 20 to 25 under the theme “Connected Economies, Competitive Industries,” reinforced the country’s position as a key trade and investment hub. “We are here just to give you a post-event briefing of the 66th edition of the Zimbabwe International Trade Fair,” he said.
Ndhlovu said the theme was not just symbolic but a call to action. “This year’s theme was not a slogan, it was a practical call to action towards collaboration, regional integration, cross-border value chain development and stronger digital connectivity,” he said. He added that the event challenged businesses to improve competitiveness and strengthen regional market linkages.
ZITF 2026 recorded strong participation, exceeding its available exhibition space with a utilization rate of 104 percent. “I am pleased to report that ZITF 2026 exceeded its available exhibition space, achieving a utilization rate of 104%,” Ndhlovu said. A total of 812 exhibitors participated at this year’s fair, up from 795 in 2025, including 517 direct exhibitors and 295 indirect exhibitors. The event also attracted 123 first-time participants.
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