Zimbabwe News Update
expressmail
4 min read
BusinessNewsBy Nigel PfundeHarare – Varun Beverages Ltd which is the Pepsi bottler in Zimbabwe has signed a landmark sale and distribution agreement with global brewing giant Carlsberg as part of a major expansion into the African beer market,Express Mail Zim has learnt.Company official identified only as Mr Bahl confirmed the development, saying Zimbabwe will be the first country to roll out the partnership’s products under the agreement.“Varun Beverages Ltd signed a sale and distribution agreement for beer with Carlsberg for Africa, including Zimbabwe as the first phase,” Bahl said.“In the second phase, the manufacturing will be done in Zimbabwe with the successful launch of beer in the local market.”The partnership marks Varun’s entry into the alcoholic beverages market expanding its product portfolio beyond soft drinks and bottled water.The initial phase will see Carlsberg beer being imported and distributed in Zimbabwe through Varun’s established distribution network before local production begins.Industry observers say the move could inject new competition into Zimbabwe’s beer market which was traditionally dominated by Delta Corporation while boosting industrial activity once local manufacturing starts.Economic analysts also said that the collaboration is a sign of growing investor confidence in Zimbabwe’s beverage sector and could attract further multinational interest in local manufacturing.Leave a ReplyCancel reply
BusinessNewsBy Nigel PfundeHarare – Varun Beverages Ltd which is the Pepsi bottler in Zimbabwe has signed a landmark sale and distribution agreement with global brewing giant Carlsberg as part of a major expansion into the African beer market,Express Mail Zim has learnt.Company official identified only as Mr Bahl confirmed the development, saying Zimbabwe will be the first country to roll out the partnership’s products under the agreement.“Varun Beverages Ltd signed a sale and distribution agreement for beer with Carlsberg for Africa, including Zimbabwe as the first phase,” Bahl said.“In the second phase, the manufacturing will be done in Zimbabwe with the successful launch of beer in the local market.”The partnership marks Varun’s entry into the alcoholic beverages market expanding its product portfolio beyond soft drinks and bottled water.The initial phase will see Carlsberg beer being imported and distributed in Zimbabwe through Varun’s established distribution network before local production begins.Industry observers say the move could inject new competition into Zimbabwe’s beer market which was traditionally dominated by Delta Corporation while boosting industrial activity once local manufacturing starts.Economic analysts also said that the collaboration is a sign of growing investor confidence in Zimbabwe’s beverage sector and could attract further multinational interest in local manufacturing.
By Nigel PfundeHarare – Varun Beverages Ltd which is the Pepsi bottler in Zimbabwe has signed a landmark sale and distribution agreement with global brewing giant Carlsberg as part of a major expansion into the African beer market,Express Mail Zim has learnt.Company official identified only as Mr Bahl confirmed the development, saying Zimbabwe will be the first country to roll out the partnership’s products under the agreement.“Varun Beverages Ltd signed a sale and distribution agreement for beer with Carlsberg for Africa, including Zimbabwe as the first phase,” Bahl said.“In the second phase, the manufacturing will be done in Zimbabwe with the successful launch of beer in the local market.”The partnership marks Varun’s entry into the alcoholic beverages market expanding its product portfolio beyond soft drinks and bottled water.The initial phase will see Carlsberg beer being imported and distributed in Zimbabwe through Varun’s established distribution network before local production begins.Industry observers say the move could inject new competition into Zimbabwe’s beer market which was traditionally dominated by Delta Corporation while boosting industrial activity once local manufacturing starts.Economic analysts also said that the collaboration is a sign of growing investor confidence in Zimbabwe’s beverage sector and could attract further multinational interest in local manufacturing.
Read the full article
