The United Party for National Development has announced plans to embark on an aggressive and coordinated campaign drive as it positions itself for the 2026 general elections, with party leadership urging structures at all levels to intensify mobilisation and outreach activities. UPND National Chairperson for Mobilisation Gift Sialubalo said the party was rolling out a structured campaign programme designed to consolidate support for President Hakainde Hichilema and ensure a strong performance in the next elections. He said the campaign drive would focus on strengthening party presence on the ground while communicating the government’s development agenda to the electorate.
Speaking in Kazungula District, Mr Sialubalo urged party officials to campaign confidently and consistently, noting that visible development projects and policy reforms provided a strong foundation for mobilising voter support. He said UPND had no reason to shy away from engaging citizens, as the government’s performance could be defended on the basis of tangible outcomes. He said the campaign drive would involve coordinated messaging across provinces, districts, and wards to ensure coherence and discipline within the party.
According to Mr Sialubalo, this approach was intended to avoid fragmented communication and ensure that party officials conveyed a unified message to the electorate. The UPND official said the party would prioritise grassroots engagement, with emphasis on direct interaction with citizens to understand their concerns and expectations. He said feedback from communities would inform both campaign messaging and ongoing policy implementation by the government.
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The campaign drive comes as political parties begin positioning themselves ahead of the 2026 elections, with early mobilisation viewed as a means of building momentum and organisational readiness. UPND leaders have maintained that early preparation allows the party to consolidate its support base and respond effectively to political competition. Party officials said the campaign strategy would be rolled out in phases, beginning with internal mobilisation and capacity building before expanding into broader public engagement.
Structures at provincial and district levels were expected to play a central role in coordinating activities and ensuring compliance with party guidelines. The UPND leadership has consistently emphasised discipline and unity within the party, urging members to avoid internal divisions that could undermine campaign efforts. Mr Sialubalo said a cohesive approach was essential for delivering a convincing message to voters.
As the ruling party prepares to intensify its campaign activities, attention is likely to focus on how effectively it translates government programmes and policies into electoral support, as well as how it manages competition in a politically charged environment ahead of the 2026 polls. UPND is a total disaster. Opposition is in disarray.
No where to run to.Cost of living very high since 2021, 10 hrs. of ZESCO power insufficient. instead of attempting to sort out the problem, but not with things like insignificant Chisamba solar issue, people are busy with constitutions which come rain come sunshine will never ever put food on our tables. Some misguided souls even dancing over bill 7, very shameful, to say the least
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