Toyota reinforces call for customers to address outstanding airbag recalls

Toyota SA Motorshas relaunched its campaign to replace Takata Corporation airbag inflators that may pose a risk to occupants. Under its “Don’t risk it, fix it” call to action, the manufacturer is urging owners to check their vehicle identification number (VIN), and if necessary, visit any Toyota dealership for a free replacement. The Takata airbag issue has affected numerous carmakers across global markets.

The defect — one of the largest automotive recalls in history — has impacted more than 100-million inflators across over 20 global vehicle brands. As part of its commitment to public safety and customer care, Toyota has taken a proactive approach in addressing the long-standing matter, to ensure that all its vehicles from the Toyota, Lexus and Hino brands are retrofitted with the correct parts. It has made efforts to recall affected vehicles since 2015.

The latest initiative is to reach vehicle owners who have not yet responded to previous safety notices. ToyotaCEO and president Andrew Kirby says the new campaign is an enhanced effort to reach every affected vehicle owner and make the repair process as easy and accessible as possible. “This is not a new recall, it is an enhanced campaign to ensure that every affected vehicle is accounted for and repaired.

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Our goal is to remove any existing barriers to continuous action and to make it as easy as possible for owners to get their vehicles fixed — at no cost to them,” he says. Watch Kirby explain why it’s critical to check your vehicle and act now. Notifications have been reissued to owners of unrepaired vehicles.

The manufacturer will also host community-based events to raise awareness, with multilingual outreach, ensuring inclusiveness. A special activation will take place in April at Moria — a well-known pilgrimage site near Polokwane in Limpopo that attracts thousands of worshippers. Toyota,LexusandHinocustomers can check whether their vehicles are affected by contacting the Toyota call centre on 0800 139 111 or scanning the QR codes below for easy access to the dedicated recall websites for each brand. They should have their VIN on hand.

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