A music industry awareness tour is being rolled out, aimed at inspiring and educating young creatives while showcasing local talent across various Eastern Cape communities. Dastiano City Artist Management Company and Inkanyamba Records are behind the initiative. The city-to-city initiative will combine school visits, artist development workshops and live performances, taking music industry knowledge directly into communities where access to such opportunities is limited.
Dastiano City founder Rapulana “Malumewomdantso” Mothlabane said the decision to partner with Inkanyamba Records was strategic. Alongside Lamla “YXng Vision” Chabeni, he brought on board Inkanyamba Records director Luthando Madikizela, citing his experience and industry networks. “Though Madikizela is currently based in Johannesburg, he comes from the Eastern Cape and understands the challenges artists face here,” Mothlabane said.
In 2024, the company hosted a music studio camp facilitated by Zintle Kwaaiman, which attracted more than 2,000 applications from aspiring artists across the province. Due to limited space, 78 participants were selected. “The response alone showed us how hungry young people are for opportunities,” Mothlabane said. Though Madikizela is currently based in Johannesburg, he comes from the Eastern Cape and understands the challenges artists face here
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