Looking at how much money consumers spent this year on Black Friday, it is clear that this is not a phenomenon that will go out of fashion soon. The biggest ticket item we could find was R3 million spent on travel and entertainment through PayInc, while the second most was R1.09 million, also for travel, spent on Peach Payments. The digital payment platform saw Black Friday sales increase by 93% compared to 2024, with R1.86 billion processed, Rahul Jain, CEO and cofounder, says.
“Over the four-day weekend we processed more than 2.69 million transactions, to a total value of more than R1.86 billion.” Thelargest individual transactionPeach Payments processed was for R1.09 million in the travel and accommodation sector. Jain says the retail sector alone grew its share of online sales over the four-day Black Friday weekend by 154% from last year. “This comes against the backdrop of a 109% overall growth in rand value processed in November this year compared to November last year.
Most industry sectors did well over the weekend, with financial services up 98%, leisure and entertainment up 48% and travel and accommodation up 35%. Buy Now Pay Later (BNPL) payments processed by Peach Payments over the weekend grew by 753% in rand value from 2024. ApplePay also showed a sharp increase of 549% growth in rand value year-on-year.
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Online deals also drive a successful Black Fridayand Cyber Monday this year, with PayInc registering an average of 934 transactions per minute and 700 per minute on Cyber Monday, Solly Bellingan, head of marketing at PayInc, says. “Incredibly, one consumer spent R3 million in a single click on travel and entertainment. This year’s Black Friday spending showed that shoppers used this day as an opportunity to secure big-ticket items.” PayInc also recorded a total of 202 swipes from a single in-store card to the value of almost R500 000 on Black Friday at a travel agency and tour operator.
The highest spend, also for travel, was valued at almost R720 000. Most in-store card purchases were at grocery stores, service stations and fast-food outlets.
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