The value of PR in Real Estate and national branding for Zimbabwe

Zimbabwe is an aspirational country marching to be a middle to high income society by 2030. There are several key drivers that can help the country achieve the 2030 goal. Among them is the country’s real estate sector which should assume branding as a national responsibility.

The sector can be leveraged to market the country as both an investment centre and a safe destination for money. Additionally, the property sector is appreciating in value, meaning that investors will always be able to recoup their investments should they decide.

Public relations should clearly educate the nation that “Real estate is more than bricks and mortar – it is the architecture of national pride.

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