Discover how set-jetting is redefining travel and putting luxuries like the Iron Man Villa on the map for fans and wanderers alike. Set-jetting has become a compellingnew trendin travel, with enthusiasts now seeking out the actual locations where their favourite television shows and films were produced. in travel, with enthusiasts now seeking out the actual locations where their favourite television shows and films were produced.
This phenomenon is projected to become a major travel driver by 2026, with a remarkable 53% of global travellers expressing increased interest in such trips. Particularly in the United States, this trend is forecasted to generate an astonishing $8.45 billion impact on the travel industry, driven predominantly by the 13% of travellers who have already bookedvacationsspecifically to see on-screen locations. For instance, the “White Lotus” hotel in Sicily and iconic “Harry Potter” locations have become pilgrimage sites for enthusiastic fans.
Closer to home in South Africa, the famed Iron Man Villa in Clifton, Cape Town, is steadily ascending the ranks as a highly desirable attraction for Marvel fans seeking a glimpse of Tony Stark’s luxurious lifestyle. Located on Nettleton Ridge, the Iron Man Villa is a striking modern, four-level residence designed by the esteemed Peerutin Karol Architects. Officially known as the Pengilly House, this architectural marvel bears an uncanny resemblance to Tony Stark’s fictional Malibu mansion. With its cantilevered design, floor-to-ceiling windows, and breathtaking panoramic views of the Atlantic Ocean, the villa has become a symbol of luxurious living.
