Times are tough, and every rand must stretch further these days. Groceries, school expenses, taxi fare, medical expenses, and data quickly add up. That’s why more South Africans are finding value inFNB Easy, coupled with their eBucks Rewards, to take some pressure off their household pockets.
It’s not just about banking; it’s about real savings that help families get through the month. FNB is helping millions of South Africans do more with what they have through itsFNB Easy accounts, putting money back into customers’ pockets while helping them navigate the high cost of living. Over the past year, FNB Easy has made it easier for families to put food on the table and access essential services through its Pick n Pay voucher programme by issuing: Christelle Pretorius, CEO of FNB Personal Core Banking, says: “These numbers are testament to FNB’s true value of help and intention to provide relief by helping households cover their daily essentials while reducing the pressure of rising living costs.” Building on this positive impact, FNB is expanding and enhancing these benefits to provide continued support where it’s needed most.
For example, FNB customers now enjoy a range of new features and rewards on Easy Bundle accounts: FNB Easy is designed to work seamlessly with FNB eBucks, which works with partner stores to bring customers unmatched value. For example, all qualifying customers receive: Bread is on the table in almost every home, so saving on it makes a big difference. WithFNB Easycustomers can buy a loaf of bakery bread for only 99c at Pick n Pay.
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Since launching the initiative in September 2024, customers have redeemed more than 500,000 loaves, saving more than R5.6m, with redemption rates doubling in the past six months. “Bread is something every family needs, so helping people get it at a price that works is one of the strongest ways we stretch household budgets,” says Pieter Woodhatch, FNB’s CEO of eBucks Rewards. In the past financial year, FNB’s eBucks Rewards programme gave back R2.4bn.
More than R630m of that went to customers earning under R750,000 a year, with Easy customers making up a big share. Staying connected with family and friends should not take up your whole budget.
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