Sho’t Left’s #SeatAtTheTable Easter campaign celebrates Mzansi through luxury travel, culture and cuisine

Guests come together to celebrate South Africa’s rich culture, experiences over rich food and sparkling wine at the #SeatAtTheTable event. South African Tourism has launched its 2026 Easter campaign, #SeatAtTheTable, with a luxury rail journey across the country and a cultural celebration in the Cape Winelands. As part of the campaign, content creators and members of the media were invited to travel aboard The Blue Train, experiencing one of South Africa’s most iconic tourism offerings before attending a celebration event at the House of J.C.

Le Roux in Stellenbosch. The campaign forms part of the Sho’t Left initiative, which encourages South Africans to explore their own country and create memorable travel experiences during the Easter holidays. The experience began with a journey aboard the Blue Train, a world-renowned luxury train that travels roughly 1,600 kilometres between Tshwane and Cape Town, passing through four provinces and stopping in historic towns such as Kimberley and Matjiesfontein.

The all-inclusive train experience includes accommodation, gourmet meals, high tea, drinks and off-train excursions, offering travellers a unique way to experience South Africa’s diverse landscapes and heritage. The luxury rail trip formed part of South African Tourism’s effort to highlight the wide range of travel experiences available in the country. The picturesque House of J.C.

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Le Roux in Devon Valley, a perfect setting for celebrating South Africa’s sparkling wine, The campaign culminated with an event at House of J.C. Le Roux, located in the scenic Devon Valley of the Cape Winelands. The venue is South Africa’s first cellar dedicated entirely to sparkling wine and is known for its elegant tastings and celebrations.

Guests were welcomed with sparkling wine tastings and a menu celebrating traditional South African flavours. The evening’s culinary offering included hearty local favourites such as dumplings and rich oxtail stew, reflecting the campaign’s focus on food as a powerful symbol of connection, culture and shared experiences. Addressing guests at the event, campaign leadership reflected on the purpose of the initiative and the role of creators and media in telling South Africa’s story.

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