Samsung unveils Galaxy S26 Series: The most intuitive Galaxy AI phone yet

Samsung Electronics Co., Ltd. has announced theGalaxy S26 series, powered by the most proactive and adaptiveGalaxy AIexperiences yet and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, the Galaxy S26 series reduces the effort and number of steps required to get things done.

Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra, handle complex tasks in the background, allowing users to focus on results rather than how the technology works. The Galaxy S26 serieswas engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an intuitive camera system andGalaxy AI. This provides a strong foundation that givesGalaxy S26users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, theGalaxy S26 Ultraintroduces the industry’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level. TheGalaxy S26 Ultraalso delivers a customised chipset and upgraded thermal management that enable faster and more powerful AI – all wrapped up in the slimmest Ultra yet. Together, these choices allow theGalaxy S26 seriesto deliver the most powerful Galaxy experience yet.

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“We believe AI should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With the Galaxy S26 series, we focused on making AI feel effortless by designing it to complete tasks naturally, working quietly in the background so people can focus on what matters.” Engineered for all-day performance, theGalaxy S26 seriesis built on the most powerful hardware ever on aGalaxy S series, powered by a customised chipset. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On theGalaxy S26 Ultra, a customised mobile processor – Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy delivers the best performance ever in its class with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day. A CPU performance increase of up to 19% means theGalaxy S26 Ultraresponds more quickly and handles complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption.

A 24% boost in GPU performance delivers richer visuals and more fluid gameplay. Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler improves image scaling so photos and videos appear richer and clearer at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colours thanks to image processing with four times the precision compared to the previous generation.

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