YouTube to Demonetize Low-Effort AI Content Under New Monetization Rules (Image Credit: Variety)
YouTube to Enforce Stricter Monetization Rules Targeting Low-Effort AI Content
YouTube is set to roll out stricter monetization policies starting July 15, 2025, with a renewed focus on rewarding originality and human input The updated guidelines will specifically target low-effort, inauthentic content, particularly videos that rely heavily on AI-generated voices, stock footage, and minimal creator involvement The video-sharing giant announced the changes through an update to its YouTube Partner Program (YPP), underlining that the goal is to better reflect what “inauthentic” content looks like in today’s digital landscape “In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload “original” and “authentic” content
On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content This update better reflects what “inauthentic” content looks like today,” reads part of the update While YouTube is not banning the use of AI tools altogether, it is taking a strong stance against what it describes as “lazy AI usage.”
This includes content that uses synthetic narration to read scripts over generic visuals or videos built from templated slideshows without meaningful creative input Instead, YouTube is encouraging creators to use AI in ways that enhance creativity, not replace it
The platform will now prioritize content that includes original commentary, insightful analysis, or storytelling that demonstrates clear creator involvement Also Read:YouTube Channel Growth with Insider Tips
Source: iHarare
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Source: Iharare
