Customers who make eligible payments using their phone via DuelaEasy will be automatically entered into the competition, giving participants multiple opportunities to win throughout the competition with no additional entry required. Orange Money Botswana Chief Executive Officer Seabelo Pilane said the campaign is a celebration of the customers whose trust and loyalty have shaped the success of Orange Money over the past decade and a half. “For 15 years, Batswana have trusted Orange Money to help them send, receive and manage their money.
DuelaEasy Pay and Win is our way of saying thank you. We wanted this milestone celebration to give something meaningful back to the people who have been part of our journey and helped us build Orange Money into what it is today,” said Pilane. The competition is built around the company’s anniversary narrative, recognising the transformation of Orange Money into a platform that has expanded access to financial services for households, entrepreneurs, informal traders and communities across Botswana.
Orange Money says the initiative reflects its commitment to rewarding customer loyalty while celebrating the role digital financial services continue to play in everyday life. “Our vision has always been bigger than transactions. We have worked to democratise the Pula by making financial services more accessible, more inclusive and more convenient for everyone, regardless of where they live or how they earn a living.
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This campaign is a celebration of that shared achievement with more than 1.3 million customers.” The initiative also reinforces Orange Money’s appreciation of the merchants, cashiers and transport operators who continue to support the growth of digital payments across the country by including dedicated monthly incentive prizes for these stakeholders. “This is more than a competition. It is a celebration of the people who believed in Orange Money from the beginning and those who continue to choose us every day.
Every eligible payment now carries the excitement of potentially receiving something back because re keteka 15 mmogo. We are celebrating this milestone together with the nation that made it possible.”
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