ZIMBABWE continues to identify new markets and diversifying, as this is the major thrust of the country’s export growth strategy, ZimTrade has said.
Recently the national trade development and promotion agency carried out markets scans and identified export opportunities in Uganda, Singapore and Beira (Mozambique).
Giving the 2025 Market Scans Findings at the ZimTrade Export Awareness Seminar in Bulawayo on Thursday, ZimTrade Southern Region Manager, Mrs Jacqueline Nyathi said penetrating and diversifying export markets for
Zimbabwean goods and services was critical.“From the Market Scans 2025 overview, Uganda’s gross domestic product (GDP) is US$49.27 billion with a population of 47.25 million, Mozambique’s GDP is US$20.95 billion with a population of 33.64 million, Equatorial Guinea has a GDP of US$12.3 billion and a population of 1.8 million while, Singapore has a GDP of US$501.43 billion and a 6.04 million,” she said.
“The export opportunities identified in the market scans are in fast moving consumer goods (FMCG), fresh produce, building and construction as well as agricultural inputs and implements.”
On Zimbabwe – Uganda trade opportunities, she said Uganda’s processed food sector was on an upward trajectory attributed to increasing urbanisation, rising disposable incomes and changing consumer preferences towards convenience foods.
Mrs Nyathi said FMCG products of interest were cereals, animal food, spaghetti, biscuits and fruit juices among others.
On Zimbabwe -Beira (Mozambique) trade opportunities, she said: “There is a presence of Zimbabwean products in Beira supermarkets that include cerevita, peanut butter, margarine, cordials, UHT milk, biscuits, washing powder and sweets. There is need for consistently strong demand, prominent shelf space and open to new stock keeping units.’
Mrs Nyathi said Zimbabwean horticulture products with potential in Mozambique were green peppers, citrus, sesame, carrots, cow peas and avocados.
She said Zimbabwe – Equatorial Guinea trade opportunities were in the FMCG sector, while other synergies to be explored in services (Technical expertise to be shared between the two nations in health services sector) and seed production (knowledge sharing on production of drought resistant crops, resilient livestock and best agricultural practices in the face of climate change).
As well as partnership in agro-processing (opportunities for agro-processing, some of the infrastructure is in place) and business consultancy (continuing exchange in academia).
On Zimbabwe – Singapore trade performance, Mrs Nyathi said Zimbabwe was among Singapore’s major source markets in 2024, as Zimbabwe’s exports to Singapore were valued at US$10.3 million.
She said: “The opportunities in Singapore for you Zimbabwean companies include blueberries, avocados, chillies and citrus among other things. Singapore buyer interests are also in fine beans, lemons, essential oils, coffee, sweet potatoes and passion fruit.”
Mrs Nyathi called on the local businesses to take advantage of the good relations with the four countries and work together to find strategies to penetrate such newly identified markets.
– Herald
Source: Thezimbabwemail
