Limited-edition Choc-O-Magic doughnut hits Krispy Kreme stores

Krispy Kreme South Africa has launched yet another collaboration that is in tune with the local taste and culture, with the launch of a limited-edition Krispy Kreme x Bakers® Choc O Magic doughnut. The limited-time special will be available nationwide from February 16 for one week only. Laura Mokoena, marketing co-ordinator for Krispy Kreme, said that Bakers® Choc-O-Magic biscuits were discontinued before making a highly anticipated comeback following strong consumer demand.

“Their return highlighted the emotional connection consumers still have with the brand and now, that same beloved flavour is being reimagined in a new and exciting format through Krispy Kreme’s iconic Original Glazed doughnut.” She added the limited-edition range will be available in both chocolate and vanilla flavours, ensuring there is something for everyone. “Each doughnut combines Krispy Kreme’s signature soft, melt-in-your-mouth texture with the comforting, recognisable and unique taste that made Bakers® Choc O Magic a household name.” Mokeona said the collaboration reflects Krispy Kreme South Africa’s ongoing commitment to creating moments that feel relevant, joyful, and proudly local. “A true match made in sweet heaven; the Krispy Kreme x Bakers® Choc O Magic doughnut is set to be a must-try treat for families and fans alike.”