Studies indicate that alcohol is implicated in approximately half of all road deaths in South Africa, with pedestrians accounting for a large proportion of these victims. While speeding remains a primary cause of road fatalities — highlighted by a driver recently clocked at 245 km/h on the N1 — the alarming death toll among pedestrians is an increasingly urgent challenge this festive season. Alcohol is a significant factor in these fatalities.
Intoxicated pedestrians are highly vulnerable due to impaired judgment, often leading to jaywalking or walking on dangerous roads at night. According to MEC Kedibone Diale-Tlabela of the Gauteng Department of Roads and Transport, 98 pedestrians were recently arrested nationally for unsafe road crossings. This comes amid concerns over rising alcohol consumption; recent reports show South Africans spending over R400 million on alcohol during the holidays, a figure expected to rise as the year ends.
To combat this, the “It Starts With Me” campaign emphasizes personal responsibility. MEC Diale-Tlabela is calling for specific behavioral changes, including wearing bright clothing, using designated pedestrian crossings, and avoiding walking while intoxicated. Additionally, authorities are cracking down on the sale of alcohol to minors.
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The Limpopo provincial government has warned that any outlets found selling to or hosting underage patrons will face immediate license revocation and potential closure. Ultimately, the goal is to encourage safer behavior on our roads to avoid unnecessary loss of life. As the year draws to a close, let us enjoy the celebrations responsibly.
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