‘It’s independence’: From lifts and buses to a brand-new Jaecoo J5

Winning a Jaecoo J5 through Absa’s Summer of Rewards campaign has brought independence, stability and peace of mind to ordinary South Africans – starting with Zandile Thanjekwayo. From relying on lifts from her husband and public transport to holding the keys to a brand-new Jaecoo J5, Zandile Thanjekwayo’s life changed in an instant. Thanjekwayo emerged as one of just 10 South Africans to win a Jaecoo J5, turning uncertainty into freedom almost overnight.

“It’s not just a car,” she says. “It’s independence.” Her story is one of the most striking outcomes of this year’s campaign, which forms part of Absa’s ongoing effort to reward customers during the festive season – a time when South African families face increased costs linked to travel, holidays and leisure. According to Alicia Raynard, Executive: Absa Rewards at Absa Personal and Private Banking, card usage typically rises sharply during this period.

“During these months, there is a clear uptick in consumer transactions,” Raynard explains. “At Absa, we want to reward our customers every time they swipe to make the festive season even more celebratory. “This campaign is our way to thank Absa Rewards customers for their loyalty and enable them to end the year on a memorable note.”