Production and manufacturing operations for internationally recognised fashion house Maxhosa Africa are being relocated to the East London Industrial Development Zone (ELIDZ). The shift, which is already under way, will see the brand consolidate its base in East London, with plans for a facility capable of accommodating about 300 employees once fully operational. The transition is expected to expand local textile production, create jobs across the value chain and strengthen the province’s positioning in the national fashion and manufacturing landscape.
Maxhosa founder and designer Laduma Ngxokolo said the relocation was unfolding in stages, with production capacity gradually increasing as the company settled into the precinct. He said the decision to move was driven by both practical and cultural considerations. “For us, East London feels like the closest and most authentic connection to Xhosa culture,” he said.
“It is a city that holds so much of our heritage, home to many Xhosa people and diverse clans. “In many ways, it feels like a homecoming, a return to our roots both as a family and as a brand.” Ngxokolo said the new site would allow Maxhosa to significantly boost output while improving distribution efficiency as production ramped up. “This move will significantly boost our production capacity and naturally increase the variety of products we can create. “It will also enhance our distribution efficiency as we grow,” he said.
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