The Hyundai Hunt is an eight-week, countrywide, gamified adventure that transforms South Africa into a real-world playground of clues, pin drops, rewards and discovery. Finders, keepers can score a brand new Hyundai EXTER if they are successful with their ‘hunting skills’ Hyundai is celebrating 25 years in South Africa with one of its boldest consumer experiences to date: The Hyundai Hunt, an eight-week, countrywide, gamified adventure that transforms South Africa into a real-world playground of clues, pin drops, rewards and discovery. Designed as a tribute to the millions of South Africans, who have driven Hyundai’s journey over the past quarter century, the Hyundai Hunt invites the public to follow a giant Hyundai pin across four major cities, and stand a chance to win everything from instant prizes to a brand-new Hyundai EXTER.
Every two weeks, a new pin drop goes live on Google Maps – starting in Gauteng, and moving to Kwa-Zulu Natal and finally Western Cape. South Africans are encouraged to track down the giant Hyundai pin at iconic locations including: The digital mechanic is supported by a custom microsite with sign-in, location confirmation, a national and provincial leaderboard, and dealership mapping. Hyundai has layered the hunt with multiple reward tiers to keep excitement building across all eight weeks.
