Heart-to-Heart Giving: The Heart and Stroke Foundation South Africa’s fund-raising drive during Valentine’s Month

The Heart and Stroke Foundation SA (HSFSA) is committed to its mission which is to reduce heart disease, strokes and the associated risk factors such as diabetes, hypertension, raised cholesterol, air pollution and other behavioural risk factors which include tobacco smoking and excessive alcohol consumption. Every year our fund-raising drive is launched in February as a symbolic heart gesture during Valentines Month. The Foundation, a health non-profit, is reliant on donor funding, partners and collaborators to assist us in reducing the burden of cardiac conditions and strokes through the programmes we run which is primarily targeted at communities who have limited access to health services and/or health education.

On Valentines Day, 14 February, we will host numerous activations around the country. Prof Naidoo, the Foundation’s CEO makes the point that ‘Cardiovascular and Cerebrovascular conditions (CVD), are the leading causes of death and disability within the non-communicable disease cluster in South Africa and accounts for almost one (1) in six (6) deaths, claiming more lives than that of all cancers combined. However, 70% to 80% of heart disease and strokes can be prevented through the uptake of healthy behavioural choices.

The Foundation’s Heart Mark Endorsement Programme which guides the consumer to make healthy food choices may be considered a key behaviour change target as a balanced diet with good nutrition which includes micro-& macro nutrients is scientifically recognized to reduce not only CVD but non-communicable diseases (NCDs) in general. You may learn more about our Heart Mark Endorsement Programme and our trademark, Heart Mark Logo, by accessing our website onwww.heartfoundation.co.za. Interviews will be conducted with our CEO, Prof Pamela Naidoo and our Health Professional Teams.

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To co-ordinate and confirm interview dates you are welcome to contact Mr. Themba Mzondi, our PR and Communications Officer on 021 422 1586 / 078 113 5216 or email[email protected] The Heart and Stroke Foundation South Africa (HSFSA) plays a leading role in the fight against preventable heart disease and stroke, with the aim of seeing fewer people in South Africa suffer premature deaths and disabilities. The HSFSA, established in 1980 is a non-governmental, non-profit organization which relies on external funding to sustain the work it carries out.

The HSFSA aims to reduce the cardiovascular disease (CVD) burden in South Africa and ultimately on the health care system of South Africa. Our mission is to empower people in South Africa to adopt healthy lifestyles, make healthy choices easier, seek appropriate care and encourage prevention. For more information visitwww.heartfoundation.co.za. You can also find us onwww.facebook.com/HeartStrokeSA,www.x.com/SAHeartStrokeandwww.instagram.com/heartstrokesa_

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