From tee time to show time: Johannesburg’s rise as a global powerhouse

Dada Morero, Executive Mayor of the City of Johannesburg Johannesburg is a city shaped by resilience, ambition, and limitless potential. As the economic and cultural heartbeat of South Africa and the gateway to the African continent, our city consistently demonstrates its leadership and excellence on the global stage. Successfully hosting major international events—sporting, cultural, or political—continues to cement Johannesburg’s status as a premier destination for investment, tourism, and innovation.

In November last year, Johannesburg proudly hosted theG20 Summit, welcoming global leaders and delegations to our city. This historic milestone demonstrated our capacity to convene the world’s most influential decision-makers, manage complex international logistics, and facilitate high-level economic dialogue. It was a moment of immense pride for our residents and a powerful declaration that Johannesburg is ready to shape and influence global conversations.

Alongside this achievement, events such as the Joburg Open, the Joburg Ladies Open, and the Standard Bank Joy of Jazz Festival—together with international concerts and major sporting spectacles like the Springboks vs. The All Blacks Test at Emirates Park, the Red Bull Race in Sandton, the Telkom Netball League at Ellis Park, and the African Forum on Urban Forest conference are much more than highlights on our calendar. They serve as powerful catalysts for economic growth, job creation, and global visibility.

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While these events firmly positionJohannesburgon the global stage, our true measure of success is found in the quality of life enjoyed by our residents. Hosting world-class events must go hand in hand with elevating daily living conditions, upgrading infrastructure, and building a city that works for everyone. Through participatory governance, revitalised precincts, and enhanced service delivery, Johannesburg is not just a host city—it is a city that belongs to its people.

The Joburg Open and Joburg Ladies Open are more than golf tournaments—they are global showcases of Johannesburg’s sophistication, vibrancy, and hospitality. Broadcastto millions of viewers in over 200 countries, these tournaments project the image of a modern African metropolis where sporting excellence meets cultural richness. Beyond golf, Johannesburg’s cultural influence continues to grow.

International concerts at FNB Stadium and the acclaimed Standard Bank Joy of Jazz Festival have firmly established our city as Africa’s entertainment capital. These events amplify our global brand, attract new visitors, and unlock fresh investment opportunities. Our hospitality sector directly benefits from these major gatherings. International athletes, musicians, business delegates, and sports fans drive hotel occupancy, restaurant revenue, and the vibrancy of local attractions.

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