If you’re looking for a sign to finally book that big adventure, the latest data points to one specific thrill. “Our research proves that travellers are looking for extraordinary moments that bring them closer to nature… People are clearly seeking more unforgettable experiences in 2026,” shared Letitia Smith, head of communications at the company.
While South Africa’s coastline, specifically aroundGansbaaiand Cape Town, has long been the heart of this industry, global interest has skyrocketed by a massive 1,464% over the past year. According to the study, this is a “once-in-a-lifetime experience for people to get up close and personal with these cold-blooded creatures; whether that’s (literally) being thrown in the deep end in the Galapagos Islands, or off the Western Cape of South Africa, it’s an experience that clearly appeals to more than just adrenaline junkies.” While sharks are leading the pack, they aren’t the only natural wonders seeing a spike in interest. Brazil’s Iguazu Falls tours follow closely in third place with a 543% rise, while Uganda gorilla trekking tours are at +441%, and Canada’s Banff National Park Tours at +373%, round out the top five fastest-rising natural experiences for 2026.
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