THE media must embrace new technologies to improve storytelling and expand their reach as digital tools are essential for covering Zimbabwe’s fast-evolving mining sector, Information, Publicity and Broadcasting Services Minister Dr Jenfan Muswere has said. In a speech delivered on his behalf by the ministry’s Director of Media Services, Mr George Chisoko, at the 12th edition of the Mining Media Awards in Harare on Friday, Dr Muswere said journalists must adapt to modern platforms to remain effective. “As new technologies transform both the media and mining industries, we must embrace innovation in how we tell these stories,” he said.
“Digital platforms, data journalism and multimedia storytelling now offer fresh ways to reach broader audiences. “The media serves as both a mirror and a catalyst — reflecting progress while stimulating dialogue and accountability,” he added. “We, therefore, commend journalists who dedicate their craft to covering mining and economic development.
Their work demands not only technical understanding but also courage, diligence and ethical responsibility. “The stories they tell — of growth, sustainability and transformation — help us all to see the bigger picture of Zimbabwe’s journey toward inclusive prosperity.” Dr Muswere urged the mining industry to continue engaging openly with the media, saying transparency was essential to a responsible and globally competitive sector. Addressing the same event, Chinese Ambassador to Zimbabwe, Mr Zhou Ding, outlined how investment from the Asian economic giant in mining was contributing significantly to Zimbabwe’s growth, employment and sustainability.
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He said more than 1 000 Chinese companies had registered with the Zimbabwe Investment and Development Agency (ZIDA) in the past three years, with mining enterprises accounting for a significant share. “Chinese investment translates into jobs, tax revenue and human resource development,” he said. “The numbers speak volumes: according to ZIDA, over 1 000 new Chinese companies have registered here in the past three years, a significant portion is in mining.
“Overall, China-Zimbabwe trade and investment supports the livelihoods of over a million Zimbabweans, with more than half of this impact stemming from mining.” He said investors like Dinson Steel, Huayou and Sinomine each employed thousands locally. “They are actively training employees, transferring technology and introducing advanced extraction and processing solutions,” he added.
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