Debswana World Athletics title sponsor

Debswana has been unveiled as World Athletics Relays title sponsor after announcing a P16 million funding.The financial support saw the event changing the name to Debswana World Athletics Relays Gaborone 26. Debswana has been unveiled as World Athletics Relays title sponsor after announcing a P16 million funding. The financial support saw the event changing the name to Debswana World Athletics Relays Gaborone 26.

Debswana, the country’s main player in diamond trade, has over the years, been the engine that drives the country’s economy, enabling it to attain middle income economy. Speaking at the sponsorship launch on Tuesday, Debswana chief executive officer Andrew Motsomi said through the partnership, Debswana aimed to utilise the platform to revive the diamond market. He said the partnership represented a powerful opportunity to amplify Debswana’s global brand presence.

Motsomi said as the world turned its attention to Gaborone, the moment would be leveraged to tell the authentic and compelling story of natural diamonds, a story rooted in positive impact, sustainability and national development. Furthermore, he said the sponsorship aligned with Debswana’s broader brand and national storytelling objectives, particularly in advancing Botswana’s visibility on the global stage and reinforcing the value proposition of natural diamonds in an evolving luxury market. He said the World Athletics Relays were expected to attract approximately 1 735 athletes and officials, alongside hundreds of technical personnel, volunteers and thousands of international visitors.