Fuelled by phony calls, texts, emails, and websites, 90% of all cyberthreats now originate from scams and social engineering threats, which manipulate users into revealing sensitive information or taking actions that compromise their security. This figure has nearly tripled since 2021, reaching record highs, according toNorton, a cyber safety leader and part of Nasdaq-listed software company Gen Digital. Like the first domino tipping over and setting off a chain reaction, scams are the initial event that can trigger a series of serious attacks, including identity theft and financial fraud.
To help people stay safe in this increasingly risky digital landscape, Norton has launched enhanced AI-powered scam protection. Available across the Norton Cyber Safety product lineup, Genie Scam Protection and Genie Scam Protection Pro provide advanced AI protection in all the usual hotbeds for scams over texts, phone calls, emails, and web. Like a detective searching for clues, the Norton Genie AI analyses the meaning of words, not just links, to spot hidden scam patterns even the most careful person can miss.
Launched in 2023, Norton Genie was the first app using AI to provide real-time analysis of suspicious messages and images. As millions engage with Norton Genie for instant help and advice about potential scams, the AI powering Genie constantly learns and becomes even more effective at helping people. Now with the enhanced Genie Scam Protection built directly into its plans, Norton is delivering comprehensive “set it and forget it” scam protection that works proactively to help people be safer, wherever this connected world may take them.
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Leena Elias, chief product officer at Gen Digital, says: “Today’s scams are not the scams you could spot a mile away with the naked eye. Scammers are tapping into AI to speed up their schemes and make them more believable. Couple that with the sheer volume of emails, texts, and calls we’re getting every day; it’s clear we need technology on our side to help us avoid becoming the next victim. “We’ve built enhanced AI-powered scam protection directly into our Norton products to provide the powerful, always-on scam defence our customers need to protect their digital and financial safety.” Genie Scam Protection features are included at no extra cost as part ofNorton’s Cyber Safety productson desktop and mobile, including Norton AntiVirus Plus, Norton Mobile Security, and Norton 360 plans.
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