Creating spaces for women through business coaching

In a world where competition has become the order of the day, leveraging markets for business owners is one strategy for survival and excellence. However, for Tisungane Thomson-Kamba, helping and directing others to perform better in not only a unique accolade, but one that may deemed as loss of focus. Nonetheless, Tisungane has chosen her career path to help others and she will not stop until she sees something tangible in them.

She observed that empowering girls and women economically is one of vital undertakings which help society beat poverty and thrive. Again, Tisungane said empowered women are likely to make independent decisions, contribute to society and escape violence. It is this conviction which inspired Lilongwe-based woman business coach and entrepreneur to venture into her domain to create spaces for entrepreneurs, especially women, to become independent.

She said with the current troubled economic times, small business owners, particularly women, need a boost in finding their footing. “I specialise in helping girls and women move from survival mode to building structured, scalable and profitable businesses,” she said. Tisungane noted that it is important to empower women to creates a ripple effect that goes far beyond the individual.

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She said when a woman earns, she doesn’t just improve her own life, she supports her family, invests in education and contributes to her community. But beyond that, Tisungane observed that economic empowerment gives women a voice, confidence and the ability to make decisions about their own lives. As a woman business coach, she offers structured coaching programmes designed to help entrepreneurs grow and manage their businesses more effectively.

Her services include business foundation, branding and positioning, marketing and sales, pricing and profitability, expansion and growth just to mention a few. “I also provide one-on-one coaching and group sessions where I work closely with entrepreneurs to identify gaps in their businesses and implement practical solutions that lead to growth,” said Tisungane. From a business perspective, she said women were already active in entrepreneurship in the country.

However, many were operating without the tools, structure, or support needed to grow. Therefore, she moved to equip them with the right knowledge and resources. She emphasized: “We are not just helping them survive, but enabling them to build sustainable businesses that can create jobs and drive economic growth. This is true empowerment which can set women free.”

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