COMMENT: Celebrities’ careers at the mercy of social media cheerleaders

📅 Published: August 18, 2025

Curated by AllZimNews.com

In March 2023, she used her Instagram platform — boasting some 235,000 followers — to accuse a well-known Masvingo lawyer, Rodney Saratoga Makausi, of soliciting sex from her.

The claim quickly escalated into defamation proceedings.

When she failed to meet procedural deadlines and missed a Pre-Trial Conference in October 2024, Makausi moved for a default judgment.

The High Court ultimately ordered Kikky to pay US $18,000 in damages — a steep price for an unverified allegation that harmed a man’s personal and professional reputation.

Controversial Zimdancehall chanter, Malloti was granted US$100 bail in a case in which she posted a video on Facebook laden with obscenities directed at controversial cleric Passion Java in May this year — accusations that constituted cyberbullying, according to the State.

We have said this repeatedly that, in today’s digital age, celebrity influence spreads with the tap of a screen and for Zimbabwean stars, social media is an electrifying tool — offering power, visibility, and instant connection.

However, the current legal battles involving public figures like Kikky Badass and Malloti underscore a harsh reality that online bravado may win cheers today, but when the law intervenes, those cheerleaders won’t be there to foot the bill or soften the fall.

Without delving into the cases before the courts, these cases offer a stark cautionary tale that when the content of a post becomes the issue, followers and fans — those “cheerleaders” on the sidelines — fade into the background.

Their likes, shares, and applause cannot reverse court orders or cancel out legal sanctions as the only person to bear the brunt is the one who posted.

Also, the damage extends far beyond courtroom proceedings and outcomes.

The lesson to the celebrity community is that reckless posts can harm reputations irreversibly as they might raise questions about credibility while, at the same time, exposing the financial and legal vulnerabilities of unvetted digital messages.

Malloti’s case throws her conduct under the microscope — her digital outburst may now tarnish any future brand partnerships, performances, or media opportunities.

Celebrities would do well to think of social media as a public broadcast, not a private confessional and that every post is permanent given that screenshots endure, archives retain, and internet memory never fades.

In other words, recklessness does not expire; it accrues.

The lessons for our celebrities is that they must pause before posting and ask the crucial questions around defamation, seek professional vetting with the assistance of managers and stylists, PR or legal advisers before sharing controversial material.