Canal+ unveils new SuperSport “sleep can wait” campaign in more than 20 African countries to launch the FIFA world cup 2026™

The campaign marks the first collaboration between CANAL+’s agency partner BETC and a MultiChoice Group brand, SuperSport. 11 May 2026– SuperSport’s new advertising campaign will launch on11 Mayacross more than20 English- and Portuguese-speaking African countriesto coincide with the start of theFIFA World Cup 2026™. This campaign marks thefirst collaboration between BETC(CANAL+’s long-standing partner for 40 years)and a brand from the MultiChoice Group.

As theofficial broadcaster of the entire tournament(all104 matches live),SuperSport(available viaDStv) will deliver an exceptional24/7 broadcast offering, featuringfour dedicated live and streaming channels, hosted by high-profile expert pundits. Matches will also be broadcast with the option of severallocal languages, in addition toEnglish and Portuguese. The campaign aims to unite audiences—especially football fans—around a clear message:“Sleep can wait.”This historic edition of the tournament will feature arecord participation of 10 African teams, alongsideunparalleled editorial coverageby SuperSport channels, including for matches broadcast during the night. https://betc.box.com/s/gnzxk0k221vtmdi94te0jq30hhree18p