Believe in, support local brands, Zimbos urged

ZIMBABWEANS must learn to believe in and support their own brands if the country is to strengthen its economic identity and global competitiveness, Brand Africa founder and chairperson Thebe Ikalafeng has said.

Ikalafeng, who launched Zimbabwe’s Best Brands during the Ideas Festival in Nyanga yesterday, presented data showing that while local companies dominate Zimbabwe’s consumer landscape, citizens still struggle to take pride in their own national identity and products.

The inaugural Brand Africa Zimbabwe Best Brands Awards celebrate the nation’s top brands, in the process inspiring entrepreneurs to build world-class companies capable of competing across Africa and globally.

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