A travel survey shows that 58% of families with children plan to revisit destinations from their own childhood. As the world continues to navigate through uncertainty, a growing trend has emerged amongtravellerswho seek solace in the familiar rather than the thrill of the new. While many adventurers historically found joy in ticking offnew destinations, an increasing number are opting to return to the same spot year after year.
They book the same room, savour the same meals, and stroll down the same streets, all in pursuit of comfort and emotional grounding. This migration towards ‘nostalgia travel’ is predicted to gain significant momentum in 2026, according to recent research. A recent Priceline report, “2026 Where to Next?”, has revealed astounding insights, with 73% of surveyed travellers expressing a preference for revisiting places that shaped their identities.
Meanwhile, Hilton’s latest global travel survey shows that 58% offamilieswith children plan to revisit destinations from their own childhood. This demonstrates a collective yearning for emotional connection, safety, and authenticity over mere novelty. Nostalgia travel involves visiting destinations or recollecting moments that hold profound personal, emotional, or historical significance.
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Whether it is revisiting a childhood beach, a honeymoon location, or delving into family heritage sites, travellers are placing a premium on sentiment rather than traditional sightseeing. Emotional connection and comfort:In turbulent times, many seek emotional grounding. For instance, returning to a childhood beach town can bring about a much-needed sense of familiarity and security. A ‘simpler time’ trend:A pervasive longing to disconnect from the chaos of modern life is driving people to revisit what they perceive as simpler times of the past.
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