In a bold new chapter for African cinema, the Africa Magic Viewers’ Choice Awards (AMVCA) has unveiled its nominees for its 11th edition. The announcement, broadcast on Sunday, 23rdMarch, across Africa Magic channels, marks another milestone in recognising the creative prowess that is reshaping the continent’s film and television landscape. Dr Busola Tejumola, Executive Head of Content and Channels, West Africa at MultiChoice, remarked,“Seeing this year’s nominees is truly inspiring.
Each entry captures a unique aspect of Africa’s vibrant storytellers. I believe these selections reflect both the depth and innovation that are shaping our industry, and they point to an exciting future for African content. This year’s AMVCA not only celebrates excellence in storytelling but also sets the stage for the next wave of creative voices across the continent.”Her comments underscore the awards’ commitment to both artistic excellence and cultural impact.
Submissions were accepted from productions exhibited or broadcast between 1 December 2023 to 31 December 2024, following an entry period that began in December 2024. The AMVCA now recognises excellence across 27 diverse categories, which include a blend of audience-voted recognitions and juried accolades—among them the Lifetime Achievement and Trailblazer awards. There are 27 award categories, with 18 non-voting, and 9 audience voting categories.
Read Full Article on Botswana Unplugged
[paywall]
There are also 2 recognition awards – Lifetime Achievement and Trailblazer Awards. The non-voting categories will be decided by the AMVCA panel of judges led by the Head Judge and ace filmmaker, Femi Odugbemi. Voting has officially opened and will run until 4thMay 2025 via the Africa Magic website.
This means audiences are invited to participate in a celebration of talent that continues to redefine African cinema by voting for their favourite nominees across the voting categories. The ceremony is set to be broadcast live on 10 May 2025 across all Africa Magic Channels on DStv. With strong partnerships, including lead sponsorship by Amstel Malta, tactical sponsor Onga and other brands like Martell, MTN, Nivea, Lush Hair, Indomie, Verve, Arla and more, AMVCA 11 stands as a testament to the vibrancy and global reach of African entertainment.
[/paywall]
