New rules include a requirement that only real, live human performers, not their AI avatars, are eligible for the film world’s biggest prizes. “In the acting category, only roles credited in the film’s legal billing and demonstrably performed by humans with their consent will be considered eligible,” the Academy of Motion Picture Arts and Sciences said. “In the writing categories, the rules codify that screenplays must be human-authored to be eligible.” The ruling comes days after an AI version of the late Val Kilmer was unveiled to an audience of cinema owners.
This happened a year after theTop Gunstar’s death. A youthful, digital version of Kilmer appeared in the trailer for archeological action picAs Deep as the Grave. In the trailer, he tells another character: “Don’t fear the dead and don’t fear me.” The project was created with the enthusiastic support of the actor’s family.
They granted access to Kilmer’s video archives which were used to recreate the actor at multiple stages of his life. The use of artificial intelligence remains one of the most sensitive issues in the entertainment industry. Furthermore, it was central to the 2023 strikes that shut down Hollywood.
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During those strikes, actors and writers warned that unchecked technology threatened their livelihoods. Other updates to the Academy’s rules include a change in the way that films can be nominated for best international feature. Until this year, only a film selected by an official national grouping could be entered.
This was a problem for any critical movie made in an authoritarian state. For example, Iranian director Jafar Panahi’sIt Was Just an Accidentwas nominated earlier this year. This nomination was submitted from France.
Under the new rules, a non-English language film can also be submitted in the category if it wins a qualifying award at a major international film festival. These festivals include Cannes,Berlin, Busan, Venice and Toronto. In that same category, the film will be deemed the nominee and not the country. Additionally, its director will be “listed on the statuette plaque after the film title” along with the country if applicable, the Academy announced.
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