Accra — The African Marketing Confederation (AMC) recently concluded its annual conference alongside TICON Africa. Held in Accra, Ghana, the conference brought together marketing professionals, academics, and business leaders from across Africa and beyond. The event served as a dynamic platform for dialogue, learning, and collaboration, reflecting the Confederation’s mission to elevate marketing standards and practices across the continent.
This year’s event attracted more than 400 delegates from 29 countries, making it one of the most representative gatherings of marketing professionals in Africa. Ghana led with 229 participants, followed by Uganda (42), South Africa (38), Zambia (26), and Zimbabwe (24). Delegates also came from countries as far afield as Austria, Canada, India, Romania, the United Kingdom, and the United States, underscoring theAMC’s global reach.
Keynote speakers examined both the opportunities and challenges facing African marketers in a rapidly changing global landscape. Charles Murito, Google’s Regional Director for Government Affairs & Policy in Sub-Saharan Africa, highlighted the role of artificial intelligence, saying: “AI is not about replacing human creativity, it’s about supercharging it. It gives every single African entrepreneur the tools to tell their story to the world in the most compelling way possible.” Discussions on AI continued throughout the conference, reflecting Africa’s growing interest in harnessing technology to expand markets, enhance data-driven decision-making, and give small businesses a competitive edge.
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While some speakers emphasised its potential for innovation, others raised concerns about ethical use, infrastructure gaps, and the need for clear policies to avoid widening inequality. Other sessions featured insights on digital transformation, brand storytelling, and the power of collaboration in unlocking Africa’s economic potential.
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