Zim bolsters African ambition, hunts for fresh deals in Algeria

📅 Published: August 14, 2025

📰 Source: theindependent

Curated by AllZimNews.com

Zimbabwean companies will leverage their participation at an upcoming continental trade fair to bolster the country’s ambition to expand pan-African trade under the African Continental Free Trade Area (AfCFTA).

About 30 local firms are set to join others from across the continent at the 4th Intra-Africa Trade Fair (IATF2025), scheduled to take place in Algeria from September 4.

The event presents a platform for local companies to enhance visibility and increase commercial activity under AfCFTA framework.

National trade promotion body ZimTrade is coordinating Zimbabwe’s participation, having recently hosted a preparatory breakfast meeting in Bulawayo.

The session provided practical guidance to companies on how to effectively leverage the trade fair.

Zimbabwe’s delegation will focus primarily on agriculture, mining, and manufacturing.

ZimTrade chief executive officer Allan Majuru, who serves as a designated ambassador for the event, said: “The IATF has demonstrated that this ambition is achievable. ”
He said Zimbabwean businesses secured over US$54,1 million in confirmed trade deals from the previous three editions. “These represent tangible contracts, actual deliveries and genuine growth. ”. 🔗

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