South Africa, Italy move to deepen agricultural trade, investment

South Africa and Italy are seeking to strengthen agricultural trade, investment and technology cooperation as both countries move to deepen economic ties through a new partnership aimed at unlocking opportunities across the agricultural value chain. Speaking at the inaugural South Africa–Italy Agribusiness Forum in Cape Town, Agriculture Minister John Steenhuisen said the relationship between the two countries is entering a new phase focused on investment, innovation, agro-processing and job creation. Steenhuisen said the relationship is already built on strong commercial foundations.

Agricultural trade between South Africa and Italy currently exceeds R650 million annually, with South Africa maintaining a positive agricultural trade balance and horticultural exports alone valued at approximately R190 million. “These figures tell an important story. They demonstrate that Italian consumers and businesses already recognise the quality of South African agricultural products.

But they also suggest that we are only scratching the surface of what is possible,” Steenhuisen said. The real opportunity lies not simply in exporting more fruit, nuts and other agricultural products, but in combining South Africa’s production strengths with Italy’s world-renowned expertise in processing, packaging, technology and branding to create greater value across the entire supply chain. The two-day forum, which ends on Wednesday, has attracted business leaders, innovators and policymakers from both countries to explore new opportunities for investment, technology exchange and market access under the theme “South Africa and Italy Building Resilient, Value-Added Agri-Business Partnerships: From the Soil to the Shelf”.

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Steenhuisen said South Africa’s position as a gateway to African markets, together with the African Continental Free Trade Area (AfCFTA), makes it an attractive destination for Italian investors seeking access to fast-growing consumer markets. He said both countries have complementary strengths that could support integrated agricultural value chains spanning production, processing, logistics, technology and retail. He pointed to provincial opportunities, including wine, citrus, fisheries and food processing in the Western Cape, and fruit industries in Limpopo such as avocados, mangoes and citrus, where collaboration could be strengthened with Italian regions like Sicily and Campania.

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