Zimbabwe’s telecoms industry is set for a radical shake-up with the entrance of global satellite-based internet service provider Starlink ,which is set to roll out its service in the local market in the third quarter of this year, Business Times can report In an effort to stay in business, some local telecom companies have cut the price of their internet packages ahead of Starlink ‘s launch Apparently, in Zimbabwe, Starlink kits are in high demand even before they formally open for business Customers, who are irritated by what they perceive to be expensive internet costs and poor coverage are willing to buy them
Its fast speed, Starlink , which is anticipated to completely transform the sector, will also be able to reach rural locations that have not been previously unreachable To stay relevant, Liquid Intelligence Technologies and TelOne have teamed up with OneWeb, one of Starlink’s biggest rivals Lorreta Songola, the regional chief commercial officer for Central Africa at Liquid Intelligent Technologies, recently declared that the company will continue to fulfill consumer demands at reasonable costs “Competition is healthy as this would be an opportunity for Zimbabweans to enjoy competitive services and pricing from all the players in the sector,” Songola said
“We already operate alongside StarLink in our other regional markets like Zambia, and we are all operating well,” she added Currently, Liquid is the largest internet access provider in the country, accounting for over 80% of the market share in terms of network capacity Liquid said it has reduced the US$ unlimited internet packages by as much as 45% to enhance data affordability to the majority of Zimbabweans “Liquid follows a systematic and collaborative process for developing new and innovative products and services
We are excited to offer the new packages which are a part of our annual marketing strategy review, this enables us to stay relevant and cater for market needs We envision a digitally connected future which leaves no Zimbabwean behind,” she said “We have been running promotions for over a year now and these have always been influenced by our customers’ needs.”
“We carry out periodic market research where we look at issues to do with our customer’s disposable income, the array of our customers, their usage and market trends so that we come up with initiatives to stay as the market leader and ensure that we adequately serve our customers Competition has always been there, and we embrace it because it is healthy, it helps us to better our service and continue to serve our customers well as we have been doing over the years,” Songola said
The Family entertainment package, which was going for ZIG3054 with internet speeds of up to 100Mpbs translating to US$226 using the interbank rate of ZIG13.5 has now been slashed to US$129 translating to 43% reduction Source: Business Times
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Source: Businesstimes
