Revised S line across the A3 range for the local market. Picture: Supplied. The introduction of theAudi A3 Sportback S lineforms part of Audi South Africa’s portfolio lifecycle strategy.
It is aimed at making the A3 model range even more accessible and competitive to a broader range of customers who are interested in a premium compact A segment vehicle. It is also intended to meet their expectations of the brand’s progressive design, performance and technology that define the Audi experience. “Optimising a product portfolio is not only about adding new models, but about structuring them in a way that appeals to a wider range of customers,” says Markus Schuster, head of Audi South Africa.
“The revised S line structure on the A3 Sportback brings greater clarity to the range while maintaining the strong character that defines the Audi A3 model range.” The addition of this model also introduces a clearer S line hierarchy across the Audi A3 Sportback range, with three trim levels that progressively build on specification, design and equipment. Positioned as the entry point to the S line range, the A3 S line combines sporty design with a high standard specification. Key features include: Convenience features such as an auto-dimming interior mirror, folding exterior mirrors and lumbar support are also included as standard.
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Building on the S line specification, the S line Plus provides a more premium interior and enhanced technology offering. Additional highlights include: Positioned at the top of the range, the S line Black further amplifies the sporty character of the A3 with distinctive styling elements including:
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