Manyaya takes the helm at tourism body

The Board of the Zimbabwe Tourism Authority (ZTA) announced the appointment of Dr George Munyaradzi Manyaya as the chief executive officer with effect from February 1, 2026. In its message annoucing the appointment, the board said: “The Board of the Zimbabwe Tourism Authority is pleased to announce the appointment of Dr George Munyaradzi Manyaya as Chief Executive Officer, effective 1 February 2026. “Dr Manyaya brings strong academic credentials, strategic leadership and extensive multi-sectoral experience.

He holds a Doctorate in Business Management, a Master of Science in International Relations degree, Masters degree in Strategic Management and Corporate Governance and is a holder of a Bachelors degree in Business Management. Furthermore he has professional qualifications in Mass Communication, Diplomacy and Regulation. “He has served across key tourism-enabling sectors including aviation, transport, telecommunications, energy, mining, banking and the United Nations system (IOM), gaining deep insight into tourism development, infrastructure, investment and stakeholder coordination.

“A recognised marketing and communications strategist, Dr Manyaya joins ZTA from ZESA Holdings, where he was General Manager responsible for Marketing, Communications and Stakeholder Relations. He serves and has previously served on several boards in both the public and private sectors. He is also Chairman of ZINARA, where he has led successful rebranding, governance and modernisation initiatives.

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“He was appointed Tourism Brand Ambassador and served on the Organising Committee of the 2013 UNWTO General Assembly, successfully co-hosted by Zimbabwe and Zambia. “Dr Manyaya’s mandate includes positioning Zimbabwe as a competitive tourist destination, driving tourism development, enforcing industry standards, generating tourism intelligence, coordinating stakeholders and facilitating sustainable investment for national growth.”

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