Botswana is branded by its people

Millions of people across the world watched Botswana in real time. They saw our roads, our people, our towns, our villages, our wildlife, our laughter, our confusion, our warmth and our confidence. This did not happen because of a carefully planned advertising campaign or a sizeable tourism budget.

It happened because a global digital creator, IShowSpeed, visited Botswana and experienced the country through its people. From a nation-brand perspective, this moment was exceptional. As such, we are now one step away from the shame of being labelled amongst the world’s worst offenders.

This is a national embarrassment that demands an immediate, united response from every corner of our society. Pointing fingers is useless, we must all hold up our hands and play our part in the dealing with this matter.To our government and the Botswana National Sports Commission (BNSC), the call is for the to adopt decisive leadership and…