Tributes are pouring in for the well-known, energetic and friendly MultiChoice front-of-house security officer, David Sejobe, who worked at the group’s Randburg head office. Sejobe was killed when a vehicle struck him while cycling to work on Friday morning. He joined MultiChoice in 2015 and over the past decade became a familiar and cherished presence to employees, visitors and members of the public, widely known for his wave and smile to anyone driving or walking past 144 Bram Fischer Drive in Randburg.
Motorists would hoot in the early morning and afternoon commutes, and he would respond with a wave and sometimes a jump. He was also known for his lengthy commute to work on his bicycle. He cycled daily from his home in Orange Farm to Randburg — a journey that took about two hours each way — after taking up cycling on the advice of his late father.
He had been encouraged to get on a bicycle after being diagnosed with diabetes and asthma. “He cycled to work every day and was an avid long-distance cyclist who used sport to manage his health and inspire others,” said MultiChoice. In 2022, Sejobe’s story captured national attention when MultiChoice, Fidelity Services Group and Cycle Lab surprised him during an interview on 702 with Relebogile Mabotja.
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The companies offered to support him as he cycled from Orange Farm to Venda in honour of his late father’s tombstone unveiling, while also encouraging others living with diabetes and asthma to exercise. As part of the initiative, SuperSport arranged a new bicycle and accessories, pledged to travel with Sejobe to document the journey, and Fidelity committed to providing a support vehicle, lights and cycling gear. Fidelity Services Group CEO Wahl Bartmann even revealed that aerial support would be part of the journey. “We will also have a chopper following him, and he will be issued an action camera to film the journey and some cash for goods on the way,” Bartmann said at the time.
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