TheKardashian-Jenner familycaptivates, provokes, and entertains. From their reality TV reign to high-profile relationships, they’ve become synonymous with modern pop culture. But one theory has lingered in their orbit: the infamous “Kardashian Kurse (a play on their name and the word curse)” Just in time for the biggest night in American sports, Kendall Jenner stepped into her first-ever Super Bowl commercial and did what the Kardashian-Jenner empire does best: she monetised the narrative.
In Fanatics Sportsbook’s viral ad titled “Bet on Kendall,” the supermodel leans into the long-running internet joke that dating her, or one of her sisters, spells doom for professional athletes. “Haven’t you heard? The internet says I’m cursed,” Jenner jokes with a sly smirk, sipping tea poolside in the ad.
She goes on to joke about the infamous theory that her ex-boyfriends, often NBA stars, hit a rough patch in their careers once they date her. “While the world’s been talking about it, I’ve been betting on it. How else do you think I can afford all this…
[paywall]
modelling!?” she teases, gesturing to her glamorous lifestyle. In a montage dripping with luxury, Jenner reveals that she’s been using Fanatics Sportsbook to bet against her former flames. From a vintage sports car to a private jet, she credits “boyfriend three,” Jenner’s humour lands effortlessly.
“But today, it’s time to bet on something new: football players,” she declares as she jets off to Super Bowl 2026. The ad left viewers buzzing, not just for its comedic bite but for its bold play on a long-running internet joke. In true Kardashian-Jenner fashion, the ad has already sparked drama.
One of Kendall’s ex-boyfriends, NBA star Devin Booker, couldn’t resist chiming in. After Jenner revealed on The Tonight Show that she’s betting $1,000,000 on the New England Patriots to win the Super Bowl, Booker took to Instagram to throw some shade. Kendall Jenner flips the ‘Kardashian Kurse’ narrative with a bold Super Bowl ad
[/paywall]
