Mahindra has cemented its position as one of South Africa’s favourite brands with an all-time sales record in 2025. The company reported a total of 18 097 vehicles sold over the past calendar year, representing massive 40% year-on-year growth. Growing salesIn contrast to Mahindra’s growing sales, the total vehicle industry grew by approximately 15% to recover to pre-Covid levels.
Much of the industry’s sales growth recorded in this period was driven by the large number of new brands that have entered the market. Mahindra’s stellar performance has propelled it to filling the position of the third best-performing volume brand in South Africa for 2025. It was the best-performing brand for three of the past six years, and when measured by the compound annual growth rate (CAGR), it has been in the league of top three fastest growing brands since 2017.
While Mahindra has historically been anchored by its locally manufactured Pik Up, the past year has seen its passenger vehicle sales reach new heights. Passenger salesMahindra’s passenger vehicle sales surged by over 100%, jumping from 3 969 units in 2024 to 8 085 units in 2025. This ranks Mahindra as one of the two top performers in the passenger vehicle segment, measured by sales growth.
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This exponential growth was driven by the market reception of the XUV 3XO and the rugged Scorpio-N, with the former democratising technology by offering a true six-speed automatic transmission and features such as six airbags across all models with the latter democratising an active lifestyle by offering an unmatched feature set for families looking for a capable adventure SUV. Both the XUV 3XO and the Scorpio-N were voted the Motor Enthusiast’s Choice at consecutive South African Car of the Year events.
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