As of early 2026, ChatGPT leads AI platform traffic with 60–65% market share, but Google Gemini is rapidly gaining ground with integration into Google Search and a $1 billion annual deal with Apple, signalling a potential shift in dominance. Picture: Camille Cohen / AFP A couple of years ago, the Artificial Intelligence (AI) landscape had a rather different landscape with OpenAI’sChatGPTthe dominant force in the land. If you used AI in your workflow, it was highly likely that it was ChatGPT.
However, as 2026 has dawned,Google Geminihas become a major threat to ChatGPT’s market dominance. According to web traffic analytics, ChatGPT still leads overall AI platform traffic worldwide, commanding roughly around 60–65% of shared visits as of early 2026.Gemini is listed as having between 13 and 20% market share, but this figure is constantly increasing. Gemini, though, is rapidly rising and gaining substantial ground.
This is down to the fact that Google now integrates Gemini into its search functionality, meaning users don’t actually have to download a separate app to access the AI-enabled ability. Another big shift came earlier this week, with the news that Apple will soon be ditching ChatGPT in favour of Google Gemini. The deal is said to be worth $1 billion per year, which Apple will pay Google. Yes, ChatGPT is still the leader – but Google Gemini will only keep improving and it certainly seems it will dominate over the long term.
