Arts industry vital for economic diversification

Zimbabwe News Update

🇿🇼 Published: 16 January 2026
📘 Source: Lusaka Times

Ministry of Youth, Sport and Arts Director Arts, Esther Ng’ambi, says the arts sector can effectively diversify the economy. Ms Ng’ambi adds that Zambia can leverage arts as an alternative to traditional economic sectors like manufacturing, agriculture and mining. In an interview with the media in Lusaka, Ms Ng’ambi noted that in line with the Eighth National Development Plan which stresses the diversification of the country, arts can generate vital revenue for the country.

She further indicated that the creative nature of arts, if well nurtured, can contribute significantly to the Gross Domestic Product (GDP). Ms Ng’ambi stated that the Ministry has been very intentional with its strategy including interventions such as the creation of a National Arts Policy. She also observed that the establishment of the policy has ushered the way for legislation to be reviewed namely the National Arts Council (NAC) Act and the Theatres and Cinematograph Exhibition Act, which the government has concluded drafting.

And, Ms Ng’ambi cited the creation of Provincial Development Arts Offices in the country, as one of the strategies the ministry has come up with to help the arts sector contribute significantly to the economy. She said the improvement of the welfare of artists is one of the ways that can contribute to improving artistry in the country, adding that Provincial Development Arts Offices will play a critical role in pushing the agenda. “It is very important for us to create the provincial offices so that all the activities within the provinces should be able to be coordinated in terms of capacity building, skills development, access to social security and micro credit which then ensures that the welfare of the artist is well taken care of,” Ms Ng’ambi said.

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Originally published by Lusaka Times • January 16, 2026

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